For this project, I developed a comprehensive brand identity for the element Berkelium, encompassing logo design, color palette, typography, and overall visual style. The brand extended across both digital and print platforms, with a focus on engaging social media and print advertisements. Additionally, I created a short animated advertisement to bring the brand to life in motion. The project also included designing packaging that conceptualized Berkelium as a retail product, ensuring a cohesive and compelling brand experience across all touchpoints.