Verico was a collaborative project centered on creating a brand identity that effectively markets a social cause to educated young adults. We needed to create advertising elements, and plan an event to raise awareness of our cause. Our team developed a cohesive visual system, including brand elements, an informative zine, an Instagram carousel, environmental advertisements, posters, and an Instagram story to promote our cause and the event we planned. To enhance audience engagement, we also designed a takeaway item for the theoretical event—a tote bag. This project presented the challenge of using branding as a tool for social change, allowing us to craft targeted messaging and compelling calls to action that drive awareness and inspire action within our intended audience.